Challange

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JUS is a newly established job search website that focuses on the "Gig economy". Working with a limited budget, it is a challenge for JUS to stand out from other competitors.

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Solution

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COVID 19 had greatly affected Singapore’s job market, especially for small and medium enterprises. Due to the shortage of funds, large numbers of the SMEs collapsed and many people lose their jobs.

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In the meantime, Singapore is holding its General Elections. Elections rallies were focused on addressing job creation and sustaining enterprises. Coincidentally, this fits into JUS’s brand positioning and it gives us a suitable angle for communication. 

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The strategy was  to use the trending topic to communicate and promote the product benefit:

1. Riding on those hot topic among Singaporeans during the general election to create product relevance and building emotional association among our target audiences.

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2. Make use of Gig economy as a trending topic to arouses public resonance.

JUS seize this opportunity by launching “ Value Match’ , it connect buyers and sellers, both parties could match each other demand by offering alternative value resource options, hence creating business for everyone.