Challange

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Qike Sports is an online sports communication platform. It has always been known for its interactive reports. Football is one of the most important sections of Qike Sports. Therefore, it has the intention to use football to leverage brand awareness.

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Solution

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The research shows that talking about football is an easier way to bond with their fans. Although every one of us is unique and different in many ways, talking about football allows them to put aside their differences and start having an in-depth conversation.

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So, we built a football community and create a sense of belonging by putting forward the propaganda proposition of “ football buddy". Various life events, such as friendship, love etc, were humorously linked to football to bring out the feeling that “football is the linkage to everything”.