Credential :
Won over 300 creative awards which include :
Cannes Lion | Clio Award | One Show | Adfest Award | London International Award | HK Media Award | Australia Award | Singapore Creative Circle Award | Longxi Chinese Advertising Award | China National Advertising Award | Asia’s Top 50 Awarded Creatives – Campaign Brief Asia
For over three decades I have worked with clients across industries and geographies, specially for China market. My focus has been brand image and awareness building, product positioning and marketing, branding and product design solution.
In my roles as parter and national creative director, I have played an integral and instrumental roles in new business development, business retention, strategy planning, sitting overall creative direction and team management.
International Experience:
Over 30 years of experience across China, Singapore, Korea, Hong Kong, USA, etc.
Executive Creative Director – D’Arcy
Creative Director – Grey China
Art Director – Saatchi & Saatchi Singapore
Associate Creative Director – Adcom & Grey
Creative Head – Omnilink Brand Consultancy
National Chief Creative Director – Publicis Group China
Group Executive Creative Director – Ogilvy Group China
Creative Partner – King Harvest/ Publicis Group China
Partner / Design Director- ANC Group
Founder – I DNA Communication
Cannes Lion Award. Clio Creative Award. One show, London International Advertising Award. Adfest Creative Award. AWARD- Australia. Hong Kong Media Award. Singapore Creative Circle Award. TIMES Advertising Award. Longxi Global Creative Award. China National Advertising Award. CCTV Global Creative Award, etc. Asia's top 50 most awarded creatives - Campaign Brief Asia.
I am an enthusiast in providing coaching to business corporations and educational institutions, which include Siemens, Abbott, ROI Festival, Jala Group, Jiahua group, Chuanlan Group, Getty Image, China, Advertising Network, etc.
The training content covers the development of the creative development process, presentation and communication skills, product positioning and business model.
I also serve as guest lecturer at Fudan University, Tongji University and Nanyang Academy of Arts. Topic covers on business marketing and creative exploration. one of the major accomplishment was leading Fudan University to win the Cannes Lion Award for China.
