Challange

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The 11.11 Shopping Spree is a huge business opportunity for every company in China. Huan Bei as a personal loan service provider, they aim to stimulate the younger consumer to engage in their loan service.

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Solution

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Research has shown that in the couple relationship, women occupy a dominant position in the consumption process, and at the same time, they have a greater say in finance matter.

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Based on real-life scenarios, the execution aspect uses a male’s perspective to engage the audience, by him suspecting his wife was having an affair due to the gifts she received continuously, and It also added a lot of humour elements to make it more interesting. The video went viral on WeChat. At the same time the combination of H5 and offline activities to give the momentum.